Anton Hodge, Product Marketing Manager

Hey, I'm Anton Hodge

Product Marketing Manager, Berlin

Go-to-market, brand and pricing for fintech and commerce products that have to work in more than one country.

Fintech E-commerce Superapps AI & Open Source

When I'm not on a rugby pitch or a bouldering wall, I work on how fintech and commerce products go to market and what their brand stands for. I usually start with the product story, so that the price and the launch plan have something to stand on.

I've worked in AI and fintech, pharma, retail, e-commerce and superapps, for audiences in 🇩🇪 🇮🇱 🇨🇳 🇪🇺 🇷🇺. Moving between markets taught me which parts of a message travel and which need rewriting at every border. My EMBA final project at ESMT Berlin was about go-to-market and packaging for B2B products.

Now, : payments and anti-fraud at Xsolla. After hours, Shlinkly 2.3 and an AI calendar agent, both on GitHub.

Where I've shipped

Pharma Lasolvan and Finalgel: go-to-market and campaigns for Eastern European markets
Retail Pick-up in store: positioning and go-to-market, grew to 12% of turnover in two years
E-commerce & Logistics 10× more local sellers in two years
Superapps 3× more local merchants
AI & Big Data 2.5× lead generation
Fintech Gold Gift Card: +20% merchant adoption in the first year

Good reasons to write

New market ahead

Go-to-market for a fintech or commerce product about to cross a border, pricing and brand included.

Superapps

Launching inside one or competing with one, in Europe, Sub-Saharan Africa, the Middle East or the CIS.

Startups

I've mentored at a university and a startup hub, and still like helping young teams get their bearings.

Swapping notes

With people from other industries. I share what worked for me and like hearing how others solved the same problems.

AI agents and LLMs

How they work under the hood, with anyone building in that direction.

Shlinkly bugs and ideas

Best filed in GitHub issues, where they get fixed faster than in my inbox.

Connect on LinkedIn Send me an Email Book a Call

I read every email and try to reply within 2 to 3 days, a little longer in launch weeks.