Hey, I'm Anton Hodge
Product Marketing Manager
Pricing, GTM & 360° marketing that shifts decisions.
When I'm not on a rugby pitch or a bouldering wall, I'm mapping pricing models, shaping product narratives and GTM strategies, and designing 360° marketing approaches that shift decisions.
With an EMBA from one of Europe's leading business schools, ESMT Berlin, and cross-market background 🇩🇪 🇮🇱 🇨🇳 🇪🇺 🇷🇺 within B2B and B2C giants: Boehringer Ingelheim, MediaMarkt Saturn, Alibaba Group, Alipay, Xsolla plus various AI and big data startups — and multicultural experience that helps build global-to-local communications.
I have a particular interest in superapps (especially Europe, Sub-Saharan Africa, Middle East, CIS), fintech, e-commerce, and everything around them.
Off the clock, I build AI agents and dig into how LLMs actually work, equal parts curiosity and craft. That's also where Shlinkly started: I self-host my own short-link server, couldn't find a solid open-source client to track my campaign links on Mac and iPhone, so I built one. More in the portfolio →
Where I've shipped
Case studies & projects
Everything I've worked on, in one place: product marketing cases from work, and Shlinkly, an app I built for marketers from scratch off the clock, to practice coding and take a product A to Z on my own. Less polish, more of how I actually think through a problem.
Shlinkly
LiveNative iOS + Mac app · open source
A campaign-link tracker I built from scratch, my own product end to end, from the problem to the App Store.
Read the case →Xsolla Gold Gift Card
ShippedProduct marketing · positioning & GTM
Taking the Xsolla Gold Gift Card to a new retail audience, end to end: market research, positioning, roadmap and GTM.
Read the case →GTM Anti-Fraud
In development. Full write-up in progress; ping me on LinkedIn for the gist sooner.
Coming soon360 degrees campaigns
In development. Full write-up coming soon.
Coming soon